You might have read here before, that we are making the Dunn-Richman employees do too much. They are great for getting you going, but after that, it is time to build an advisory board. Have no doubt, you are going to have to pay your advisers in something, most likely stock. The good news is that if it doesn't work out, you can build in to your agreement, that they can be fired and you can get their stock back.
Hire an advisory board - another good practice for the business owner.